The Hereford Buttermarket is all about establishing an over-arching brand identity that works with existing market-traders, and purveyors of local Herefordshire food heritage, to manage, promote and incubate new visitors and foot fall within this historic Victorian food hall.
RRA, in collaboration with the UK’s leading independant markets agent Quarterbridge, developed an exciting proposal for the upgrade of the existing market hall, to bring about opportunities to upgrade the historic site, whilst allowing existing individual market trading to continue to trade.
Other RIBA competition schemes identified through competitive tendering have subsequently been discounted by Herefordshire Council, and as RRA’s RIBA competition winning proposal supported and promoted a new Butter Market brand identity and an over-arching urban regeneration initiative, whilst ensuring local offering was all about the promotion of local-produce-products-and-services, it has now been identified as the preferred scheme.
RRA has ensured, through collaboration, that markets exclusivity is limited and product offering is all about being inclusive for all sectors of society. The RRA proposal offers the Local Authority the experience and the support to set up a Buttermarket management team to aid the buildings redevelopment.
Currently RRA is facilitating a community organisation to look at establishing a trust to acquire the asset as a community asset transfer. RRA’s design, developed to planning submission stage, will be the key driver behind the success of this project.
News from Herefordshire Council on the community asset transfer bid is expected soon.